Talking DIRTy x 10,000

Soil is one of our greatest yet most endangered resources. It sustains the Okanagan Valley's natural beauty, its agriculture industry, and, in great part, its tourism industry. The preservation and enhancement of soil will ensure our continued well-being in these and other key, social, cultural, environmental, and economic areas. To that end, the Fresh Outlook Foundation launched Talking DIRTy x10,000, during which it plans to have 10,000 Okanagan residents see the documentary DIRT. As of June 2011, about 3,000 people had seen the film, including more than 1,000 elementary and high school students. Anyone who lives, works, or plays in BC’s Okanagan Valley is encouraged to get involved as a sponsor, promoter, screening host, or filmgoer. For more information contact Joanne at 250-766-1777 or jo@freshoutlookfoundation.org.