THE FRESH OUTLOOK FOUNDATION
The Fresh Outlook Foundation is a non-profit that applies proven and practical community-based social
marketing (CBSM) strategies in the development and delivery of programs that enable and encourage sustainable
behaviors in people’s home, workplaces, and recreational activities throughout British Columbia.
In keeping with CBSM principles, foundation programs target specific groups (e.g., local governments,
community leaders, business people, shoppers, church congregations, service clubs, strata councils,
recreational groups) with well-researched information and incentives relevant to each audience. Skilled and
passionate facilitators deliver these innovative and interactive programs to build awareness, transform
attitudes, encourage appropriate actions, and track resulting performance.
The foundation’s inaugural target audience is local governments through a program called
Building
SustainAble Communities.
For more information, please use the following link to download the 'backgrounder'.
Fresh Outlook Foundation Backgrounder
