Cultivating SustainABLE Communities through Communication and Collaboration

Passion Statements

PASSION STATEMENT

Cultivating sustainable communities through communication and collaboration.

 

TARGET STATEMENT

The Fresh Outlook Foundation uses leading-edge communication and collaboration tools and tactics to enable and encourage lasting behaviour change that supports communities’ social, cultural, environmental, and economic sustainability.

 

'FOUNDATION'AL VALUES

Community Sustainability

  • We believe that sustainability — a process during which a community integrates and balances its social, cultural, environmental, and economic interests and objectives — is the only way to ensure quality of life for current and future generations.
  • We understand that community sustainability is a complex issue with myriad political, administrative, operational, and behavioral challenges, all of which are best addressed using proven and collaborative strategies for positive change.
  • We recognize that sustainability is being pioneered by proactive communities everywhere using leading-edge planning models, strategic policies, best practices, and proven behavior-change technologies — and that these communities are willing and able to share their successes.

 

Community-Based Social Marketing

  • We believe that community-based social marketing — which uses commercial marketing strategies to analyze, plan, execute, and evaluate programs that influence the voluntary behaviors of target audiences — is key to addressing the behavioral piece of the sustainability puzzle.
  • We believe that we can enable and encourage behavior change by using skilled and passionate facilitators to deliver proven, practical, affordable, and measurable community-based social marketing strategies that build awareness, transform attitudes, encourage appropriate actions, and track resulting performance in specific target audiences.
  • We recognize that community-based social marketing is being pioneered by proactive communities everywhere using tools such as ‘commitment,’ ‘prompts,’ ‘norms,’ ‘communication,’ and ‘incentives’ to remove internal and external barriers to sustainable behavior — and that these communities are willing and able to share their successes.

Community Involvement

  • We believe that community involvement — which includes strategic and cooperative contributions from the public, private, academic, and civic sectors — results in resoundingly successful programs that enable, encourage, and measure sustainability, provoke accountability, and promote ongoing participation.
  • We believe that combining volunteerism with community-based social marketing will result in exponential growth in awareness about and adoption of sustainable behaviors.
  • We believe that community involvement, and, therefore, lasting behavior change, will be optimized by focusing strategically and innovatively on volunteer and community resources and support.

 

Community Funding & Support

  • We believe that community funding and in-kind support — from a broad-based blend of public, private, academic, civic, and individual social investors — will sustain the foundation throughout the start-up phase and, ultimately, enable expansion into new regions.
  • We guarantee that all contributors will be recognized appropriately and receive ongoing information about the foundation and about sustainability practices affecting them.
  • We pledge to uphold the legal, ethical, and moral standards expected of a non-profit organization.

Community Benefits

  • We believe that the community benefits — for the public, private, nonprofit, and academic sectors — will be reflected in improved social, cultural, environmental, and economic performance.
  • We believe that the foundation’s commitment to innovative solutions, volunteer training and support, ongoing research, and program evolution will help communities meet their current and future sustainability objectives.
  • We encourage teamwork among partners, volunteers, and participants that will help local regional, provincial, and federal governments reach their sustainability targets without duplicating efforts or diluting budgets.